Building a national brand.

Effective law firm branding requires more than a well-designed logo, catchy slogan and well-dressed attorneys.

“Recently, a third-party market research group asked our clients what stands out about us, and they gave us industry-leading scores in the category of ‘Commitment to Help,’” says John J. Peterburs, executive director of Quarles & Brady LLP, a national law firm providing broad-based legal services through a strong network of regional practices and local offices. “That essentially defines our brand. We’re approachable and friendly, with none of that haughtiness or intimidation factor so common to national law firms, and we design our office spaces to reflect that culture of openness.”

Watch the video above or download the PDF on the right for the full case study.